For anyone who’s been living in a cabin in the woods for the past half-decade or so, a cabin without Wi-Fi that is, a social networking site known as Instagram has made a huge impression. It’s an online mobile photo-sharing, video-sharing, and social networking service that enables its users to share pictures and videos on a wide variety of social networking platforms; including all the biggies like Facebook, Twitter, Tumblr, and Flickr.
Why you need to know about Instagram Strategies
It’s been just over five years since Instagram was launched into the world yet it currently holds over 400 million active users, and was acquired by Facebook for $1 billion dollars in 2012, when the service was just a couple of years old!
Today, Instagram has become an essential marketing tool, allowing marketers to diversify their social networking strategy as a way to connect with their audience, enabling them to share their content and connect with customers and prospects. Instagram posts are being engaged with on levels unparalleled to others, yet many marketers do not use the platform effectively and focus too much on themselves, rather than providing value to their audiences.
Instagram is unique among the growing world of social networks because, while other sites allow you to post images and videos, Instagram requires a picture or video in every post – and the picture or video you share will be the main focus of your post.
How Instagram can boost your brand
Because Instagram is so visual, many believe that it only works well for companies that sell attractive physical products, such as jewelry or clothing, for example. But, this is not true. By its very nature, Instagram is a platform that allows you to emotionally connect with your audience in order to build long term relationships. It’s also a way to extend your brand values, allowing you to highlight the things that are important to you, such as the vibrant work culture your organization has, charities, and community events that your company takes part in.
As a brand, and as a business, you need to connect with your audience in the same way that a close friend would. How can you do this? By telling stories, and the ways that your products or services impact the lives of the people using them. Nothing does this better than compelling imagery, which makes Instagram a great tool for connecting with your target audience in a new and vibrant way.
Have you already begun to incorporate Instagram in your Social Media Marketing Strategy? How has that begun to pay off for you? do you have other Instagram tips to offer?
Did you know that attracting wealth, health, and happiness are interrelated? Did you know that an effective social media marketing strategy can enhance your ability to acquire all three? Ann’s new book, The Wealth Attraction Formula: How to Attract Wealth & Manifest the Life of Your Dreams, explains how!