In a previous post, titled Work Smarter, Not Harder to Build Your Online Identity, we outlined five steps you should take to be seen as an expert in your industry; online reputation management strategies that will help you to stand out from your competition. These included the use of social media, writing a book, blogging, online interaction such as webinars and teleseminars, and public speaking.
As I mentioned in that earlier post, the Law of Attraction works in many ways; from personal attraction to wealth attraction, the Universe is on your side – if you allow it to be! Using social media to foster engagement and build relationships with potential clients and customers will go a very long way toward empowering the Universe in your favor.
Build Relationships through Social Media Engagement
Social Media platforms like Facebook, Twitter, LinkedIn, and YouTube offer an opportunity to engage current and potential clients and customers in a two-way conversation. By posting interesting and relevant content on a regular schedule, your target audience can interact with you in a more personal way; a way that builds loyalty to you and your business. Also, make sure to post information that is relevant to your local community whenever possible. Your business is part of a community, so go be a good member of your community while working on reputation management.
- Facebook – Still the most used social media site on the internet, Facebook remains the platform from which your social interaction should begin. Whatever your reservations may be about this site, the site that defined online engagement for a generation, you simply cannot afford to ignore a potential audience of more than a billion people.
- Twitter – Now that Twitter has enabled image and video sharing, the practice of using a 140-character Tweet to engage your audience offers a greatly improved means of communication, especially with an audience whose attention span can best be described as “short” (and at worst as almost non-existent). Clever and concise information sharing is the most effective means of communication here, with a strong focus on benefits.
- LinkedIn – For business-to-business information sharing, it would be hard to find a better communication platform than LinkedIn. Keep in mind that, among managers and CEOs, video is the preferred method of information gathering, so use your LinkedIn profile to provide that information to them.
- YouTube – Yes, though still the premiere video platform on the internet, YouTube has evolved into what can only be considered a social media site. With an enhanced ability to share content and comments with a vast audience, on a platform that allows them to see and hear you, posting videos and engaging with your audience on YouTube offers untold opportunities to build lasting relationships.
Communicate to Engage
**NOTE: By definition, these platforms are “social” media sites. For your efforts to be successful you must be social, rather than using them exclusively for self-promotion, business marketing or sales of products and services. Treat your audience as if they are actual human beings, and you’ll be surprised by how well they respond.
Have you begun to employ social media as part of your online reputation management strategy? Which platforms have been the most effective for you? Are there others I’ve failed to mention? What are the benefits of your social media engagement strategy?