In a previous post, titled Work Smarter, Not Harder to Build Your Online Identity, we outlined five steps you should take to be seen as an expert in your industry. We also discussed online reputation management strategies that will help you to stand out from your competition. These included the use of social media, writing a book, blogging, online interaction such as webinars and teleseminars, and public speaking.
Keep in mind that relying solely on the Law of Attraction and a benevolent Universe to build your reputation, grow your business, and attract wealth is a losing proposition. You need to help. One of the best ways to enhance your reputation as an expert in your niche is to write, and publish, a book.
It turns out, even people who don’t read much, or at all, have great respect for authors. Perhaps they know that, because they could never write a book, they should admire anyone who has. Then too, those who do read a great deal also respect the writers they enjoy. So, writing a book will score you points from a variety of people, including those who will never read it!
How to write a book
Now, if you’ve never written a book, it can seem a daunting task. And yes, it’s not easy. However, there are ways to simplify the work. For more tips, take a look at this article, 10 Ridiculously Simple Tips for Writing a Book, by Jeff Goins. In the meantime, here are three things to consider that will help you write a book that will enhance your online reputation:
- Repurpose content – If you’re an established blogger with a wealth of posts to choose from, the quickest, simplest, and easiest way to author a book is to repurpose old blog posts into a collection that speaks to the pain points of your target audience. It’s really kind of a no-brainer but, struggling to write something new makes little sense if you already have a bunch of high-value info to offer. Simply collate it, organize it, write an introduction and a conclusion and – presto – you have a book!
- Ask your audience – Writing a book is challenging enough. If you’re unsure about choosing a subject that your audience would like to read about, you’re already well behind the eight-ball. In a case like this, the solution is simple – ask! You can easily use your blog or social media presence to poll your audience about subjects that matter to them, and then write about those needs.
- Keep it digital – Traditional publishing, creating a hard copy of your book using paper and ink, is a beast. It’s a largely closed world of agents, editors, and publishers who are extremely jealous of their turf and who open their doors to new authors reluctantly, if at all. Instead, you can greatly simplify the process by self-publishing a digital version of your book, which you can then offer to anyone you choose as a download from your website.
You can even offer it on Amazon as a Kindle eBook, or for one of the free Kindle Reading Apps (which is relatively easy, using Createspace.com). Or, you can simply turn your book into a PDF.
However you choose to proceed, your ultimate goal is to enhance your reputation in your niche. To do this, you must address the specific problem clearly, then offer real-world solutions that work. Otherwise, the work you did will not resonate with your audience and will be largely wasted.
BONUS TIP: Use a chapter from your book as a FREE Opt-in Gift for subscribers. Building an email list is a powerful marketing tool. In exchange for the email address from a subscriber though, you need to offer a reward. The simplest way is to provide them with a free download of an important chapter from your book. Make sure it addresses a specific pain point for them – and that it offers a solution – or it will have little value, either to your audience or as a list-building tool.
Are you a self-published author? Did writing a book help to boost your reputation? What tips do you have to help others figure out how to write a book?