In a previous post, titled Work Smarter, Not Harder to Build Your Online Identity, we outlined five steps you should take to be seen as an expert in your industry; online reputation management strategies that will help you to stand out from your competition. These included the use of social media, writing a book, blogging, online interaction such as webinars and teleseminars, and public speaking.
As I mentioned in that post, relying solely on the Law of Attraction and a benevolent Universe to build your reputation, grow your business, and attract wealth is a losing proposition. You need to help. One of the best ways to enhance your reputation as an expert in your niche is to use online events, such as webinars, teleseminars, and podcasts to reach your targeted audience.
Use Webinars, Teleseminars & Podcasts for Reputation Management
Because the internet is a largely impersonal world, with little interpersonal contact and millions of self-described “experts” seeking the attention of the same audience you hope to reach, online events will not only generate interest – they will also enable your audience to get to know you – personally AND professionally.
Hosting an online event, also known as a “virtual event”, offers tremendous value, especially as opposed to the cost of an event in a live venue. It benefits both the audience and the host (that would be YOU), while also presenting you with an opportunity for a significant return on investment (ROI).
Then too, as a potential client attraction tool, virtual events are unparalleled for generating interest in the services and programs you may offer, as well as a marvelous opportunity to enhance your reputation as an expert in your niche. Below is a list of the most popular, and effective, types of online events:
- Webinars – a seminar conducted over the Internet, webinars are incredibly popular for a number of reasons – not least of which is that most of them are free. Of course, they are also popular because your audience will finally be able to see and hear you “live and in color”, usually interacting with others. This makes them a highly valuable client attraction tool because it gives prospective clients the chance to get a feel for what it might be like to work with you.
- Teleseminars – a class, workshop or lecture delivered over the telephone, a teleseminar offers students/clients the opportunity to access training materials they might not be able to find in their local community. It also allows them to learn new material without having to travel to a remote location. The pluses for a teleseminar are the same as for a webinar – plus, there tends to be more personal interaction.
- Podcasts – much like a radio show, a podcast is essentially a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically. While there is normally less interaction between you and your audience during a podcast, they tend to be far more convenient, since your audience can listen to them as their schedule allows.
- Virtual Summits – quickly becoming the favorite type of online event, a “virtual summit” gathers multiple experts to discuss subjects that are important to their target audience. As the “Host” of a summit, you will gain huge points for bringing recognized experts together for your audience to see and hear, boosting your reputation by association. Of course, you will also be offering valuable solutions to the pain points of your audience, which can only help you build their trust and loyalty.
While organizing a summit can be time consuming and somewhat stressful, the benefits far outweigh the costs in time, energy, and effort. As a client attraction tool, there may be no better online event for you to consider.
Hosting a webinar, teleseminar or podcast tends to be easier and less stressful than hosting a summit, though the latter tends to show a greater ROI. For these reasons, online summits will usually be offered once a year, while the others can be held more often.
Have you begun to use online events as part of your online reputation management strategy? Which types of virtual events have been the most effective for you? Are there others I’ve failed to mention? What are the benefits you’ve discovered from using online events as a client attraction tool?