Your Business Vision – How to Find Focus and Clarity

Finding focus and clarity for your business begins with your business vision; a mental image of your future that invigorates and drives you on the path to success.

Creating a vision for your business involves generating a vivid mental image of what you want your business to be at some point in the future, based on your values, goals, and aspirations. Creating a strong vision of the future success you hope to achieve will give your business a clear focus, and will help to keep you from moving in the wrong direction.

Once you have your business vision in place, you need to set Big Goals to help you along the path to realize your Vision. In other words, what is the First Big Step you need to take to Get There?

You see, goal setting is not a talent we are born with but, rather, is a skill that must be developed. If you think of it like a pyramid, with your Big Goal at the top and smaller goals along the way, you’ll have a better idea of what I’m talking about. Of course, just as the Big Goal you set for yourself each year must relate directly to your Vision Statement, the lesser goals must be designed to help you reach your Big Goal.

Create a Big Goal for Your Business

I want to keep this fairly simple, with a realistic approach to goal setting. Also, since it’s impossible for me to speak directly to individual issues of every business niche here, I’m going to focus on something all of us can agree is important, as well as one of the items we all hope to achieve – Increasing Income!

  • So, at the top of the pyramid: Big Goal = Boost Income 40% this year
  • Next level of the pyramid: 4 Quarterly Goals = Boost Income 10% each quarter
  • Next level of the pyramid: 12 Monthly Goals = Boost Income +3.5% each month
  • Next level of the pyramid: 50 Weekly Goals = Boost Income +1% each week

Do you see how easy it is to increase your income by 40% annually – IF – you think of doing so in terms of Less Than 1% per week? Your 1% per week quickly becomes more than 3.5% per month, which is more than 10% each quarter, which will easily surpass your 40% Income Boost for this year’s Big Goal!

You see, reaching your Big Goal is simply a function of setting, and reaching, incremental goals along the way, in a step-by-step progression that will inevitably take you where you want to be. As long as each small step you take along the way is focused on the Larger Goal, you can’t help but be successful!

What is your business vision? What is your Big Goal for this year? Are you on track, or do you think a business coach could help you get there more effectively?

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