Online Reputation Management – Becoming an Author

Our earlier Online Identity Series post entitled, Your Online Identity to the World, highlighted a few things that you can do to be viewed as well trained in your field.  We laid out a blueprint, by using specific online reputation management skills that will help you emerge as the most qualified individual in your industry.  Social media and blogging, being an author and writing your own book, utilizing the benefits of online interactions like webinars and teleseminars, and public speaking are those things that we discussed.

Don’t forget that it’s a mistake to depend exclusively on the Law of Attraction and a compassionate Universe to increase your notoriety, enhance your business, and build prosperity.  You need to work hard.  A perfect way to become more well known in your industry is to write, and publish, a book.

Even non-readers look at authors as well-respected individuals.  Writing a book is an admirable thing to do in more ways than one.  Non-readers, who know that they don’t have what it takes to do such a thing, will be amazed.  Additionally, avid readers develop a certain appreciation for their favorite authors.  You will be well considered by a diverse group of people.  Some of those people may never even read your book!

Tips on how to write a book

For new authors, writing your own book can appear to be impossible to do.  It’s definitely not going to be a simple task, but this article by Jeff Goins can give you more insight 10 Ridiculously Simple Tips for Writing a Book. For now, though, pay close attention to these pointers.  They will give you some guidance writing a book and adding to your online reputation.

  1. Reuse material – Most writers have old blog posts that are already established and collecting dust.  Use those for ideas. Why struggle to write something new?  This is the most uncomplicated (and smartest) way to take what you already have and turn it into a book.  Just assemble and outline what you already have, then think of a creative introduction and conclusion.  Just like magic – you’re an established author!
  2. Poll your followers – If you’re unclear on where to begin, you already have an advantage with having followers on social media. Don’t stress – reach out to your current followers and just ask them!  This is an easy way to gather ideas that are important to your audience and put that into your book.
  3. Save a tree – Producing a hard copy book is a difficult task.  Traditional publishing is also an exclusive club that is hard to break into. New authors are rarely welcome into the elite league of envious agents, editors, and publishers.  Keep it simple! Creating an e-book will give you the opportunity to offer your material to a wider variety of readers and you will also save yourself a ton of heartache.

You can use an easy free Kindle Reading App called  Then make it available as a Kindle eBook on Amazon, or even convert it to a PDF and offer it on your website.

Whichever option you choose, remember that your sole mission is to gain more notoriety in your industry.  To accomplish this, you need to be ready to ask specific questions and answer those questions with relative results that work.  If you don’t keep this in mind, you may not grasp the reader’s attention and in turn, you will not reach the audience you’d hoped for.


Take one chapter out of your book and use it as a FREE Opt-in Gift for your followers.  Creating an email distribution list with every click can be a dynamic marketing tool.  Subscribers will expect a bonus though since they’re giving away their email address.   What better bonus than an influential, and relevant chapter from your book.  This chapter should focus on a specific issue and resolution.  It’s important that this chapter addresses the specific issue, though, or it won’t be worth it for you in the end.

Have you written a book?  Did it help increase your audience? Are there any other helpful words of wisdom that you can offer to your fellow authors?

Leave a Comment

Your email address will not be published. Required fields are marked *